sy summer oh-eight

sincerely yours sends YOURS0088 down the wire after
a quiet summer with an interesting proposition: a sales
contest.

"pelle's cd på nordpolen is out of the 24th of september
and for financial reasons we need to know how many
copies to expect to sell. 435 or 466? or maybe 632?
we're thinking maybe 1300. closest wins a night with
air france, a couple of 88:an or whatever. just tell us
what you need, baby.

mail your entry to 88an@sincerelyyours.se"

heartbeast: 886
wolfgang: 1234...

nordpolen is SY's newest signing, and his lyrics apparently
so affected TTA that they requested he sing in swedish so
as not to lose any of it in translation. to get the ball rolling,
the label has conveniently packaged all the nordpolen you
could ever want into a few cute little packages. the one that
caught our interest in particular: YOURS0086 + YOURS
0080 + some coke for 130 €...let us know if you do. the
gothenburg label ends a very successful summer of 2008
still coasting on the props from air france's lovely no way
down ep, as well as embarking on wide-reaching distribution
partnerships with the esteemed modular and montreal's
summer lovers unlimited label for all your TTA needs. what
next? we await.

in the karibien.

our dearly beloved air france have finally resurfaced again
with the fantastic no way down ep on sincerely yours. it's
more aerial than last year's aquatic on trade winds, but still
with the same end product: 6 meticulous pop postcards from
a holiday so perfect that it could never realistically exist. but
that's ok, you still get 23 minutes of unspeakable loveliness
to dream along to, whether you're 6 or 36, 000 ft from the
ground.

since we're incurable romantics, we're going to take you back
to the winter when our love affair with the gothenburg boys
first began. it started with the usual coy glances, love letters
via sincerely yours and whispered invitations to tropical
hideaways. but it took only a single gesture of tender elegance
and unbridled wanderlust to win over our hearts completely.
before we knew it, the words were true: "i don't know why i'd
get sad when i had you". so hold on to me, baby.

air france - hold on to me, baby

deep into the waves we go.

"sometimes the aim for reality feels too unrealistic. sometimes
you just have to indulge in sweet distractions, gentle escapes,
and beautiful illusions to be able to stand this excuse for an
existence."

tta escape the concept of a remix with a fleeting yet precise
touch, turning sweden's grandest 21st century anthem by the
embassy into a day spent in the waves. the sound of innocence
won back, or the only music you'll need this summer? it's up to
you to decide. now that's what i call indulgence.

tta - now that's what i call indulgence

the ambient century.

"congratulations, you have reached the myspace page for the
greatest band in sweden. we're so good there's not enough bees,
pluses, lighthouses or whatever grademarks journalists use to
celebrate our records. the radio stations refuse to play our songs
lest an euphoric sense of class war should spread across the nation.
fuck you, be happy, that's the ticket."

air france - never content (video)